In other words, they behave just like a quality domain with 100% natural links. If you’ve done organic outreach you’ll know it is a massive time-suck. As the name suggests, a sponsored post is when you pay for a guest post on another website. But, generally speaking, links that get bought and sold in this day and age are far less detectable by Google. Often these websites are populated with garbage content and receive little (if any) traffic.
Still, never judge the quality of a website on site-wide “authority” alone. If two websites have the same Domain Rating, then you should use Ahrefs Rank (AR) to judge their relative strength. But it’s important not to judge Domain Rating in absolute terms. That’s because Domain Rating is a relative metric by definition. It’s not possible to say that a Domain Rating of 30 is good, or 50, or 60, or 70. Generally speaking, the higher the “authority” of your domain, the better.
Or you can go with an agency that works with Fortune 500 companies… and pay $20-$50k/month. This content can range from a handful of 500-word blog posts to a single piece of “WOW” content (like a 4,000-word definitive guide). Additionally, habitually conduct a backlink audit of your site to weed out any toxic backlinks. It’s hard to point out negative SEO links if unnatural and spammy links exist.
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